In Pathlight, you have 16 types of question pages, one of them being ranking questions. The ranking questions are pages on which customers can rearrange the options displayed as answers.
No matter if you started a new survey from scratch or from a template, you will be able to start adding questions. Here you can learn about how to use templates and how to start a post-purchase survey from scratch.
Adding a ranking question
You can use the Add questions button to start selecting from Pathlight's list of question types. In this example, we will add a ranking question.
Once you've added it you will see a page like below showing a starting empty preview on the right and the menu in which we will customize the question on the left. You can start adding the question by writing it in the placeholder Question, and add a short description, which will appear right under the question.
Adding answers and answer options
To add an answer, use the Add option button, which is in the same left-hand menu, right under Description.
You will be able to see all the elements you add on the left-hand side menu in the Preview on the right. From the preview, you can use the top and bottom arrows on the cards containing each answer to rearrange them and move them up or down to reflect your ranking preferences.
Advanced settings
Now we can move to the Advanced settings, which you can access by clicking the Show advanced settings link.
Randomize options is a great feature that will randomize the order of the answer for each new session to avoid having your data influenced by a bias coming from people tending to select mostly the first answer.
"Only display once per customer" represents as it states the option to only show this once per customer to avoid showing the same survey questions to repeat customers every time they make a purchase.
The next set of settings can customize where to go next from this answer submission. Once a customer submits their answer, you can set what the next question should be from a list of all questions in the survey, or you can choose to end the survey. If you let this be the Default, it will just follow the order in which you've added the questions to the survey.
You can also update the Submit button text and choose the style of the button and alignment. Below we've selected the button to fit just the text it contains and align it centrally. The Default value you see under the button label can be either the built-in Pathlight text we show, or you can customize it globally in the survey in Settings. You can check this article on the global setup for Settings to learn more about global set elements.
The last 2 options give you the option to either Tag customers or Tag orders. This means that when enabled, a tag will be added to the order in Shopify with the answer the survey taker has selected. You can select for each of them a specific prefix to identify the tags more easily.
