In Pathlight, you have 16 types of question pages, one of them being scale questions. The scale questions are pages where customers can select their preference level on a custom scale you set, offering a more versatile version of an NPS question.
Whether you started a new survey from scratch or from a template, you can start adding questions. Here you can learn about how to use templates and how to start a post-purchase survey from scratch.
Adding a scale question
You can use the Add questions button to start selecting from Pathlight's list of question types. In this example, we will add a scale question.
Once you've added it you will see a page like below showing a starting empty preview on the right and the menu in which we will customize the question on the left.
You can start writing the question in the placeholder Question, and add a short description that will appear right under the question. For this particular type of question, you can also include a "Negative label" and "Positive label" which refers to the 2 ends of the scale on which survey takers are rating their experience or answering a score question. You can also customize the minimum and maximum values for this question.
Advanced settings
Now we can move to the Advanced settings, which you can access by clicking the Show advanced settings link.
The next option is "An answer is required" meaning you can't go to the next question unless an answer is provided and given in the input bar. There is also the option to "Only display once per customer" which will display the survey only once per customer and avoid showing the same survey questions to repeat customers each time this survey is triggered.
The "Next action" is part of the logic tree of the survey in which you can choose where to go next after an answer to this question is provided. You can choose to go by default to the next question, to choose any other question from the suvey or end the survey.
You can also update the Submit button text and choose the style of the button and alignment. Below we've selected the button to fit just the text it contains and align it centrally. The Default value you see under the button label can be either the built-in Pathlight text we show, or you can customize it globally in the survey in Settings. You can check this article on the global setup for Settings to learn more about global set elements.
The last 2 options give you the option to either Tag customers or Tag orders. This means that when enabled, a tag will be added to the order in Shopify with the answer the survey taker has selected. You can select for each of them a specific prefix to identify the tags more easily.
