Multiple-choice questions

In Pathlight, you have 16 types of question pages, one of them being multi-choice questions. The multi-choice questions are pages on which customers can choose more than 1 options displayed as answers.

No matter if you started a new survey from scratch or from a template, you will be able to start adding questions. Here you can learn about how to use templates and how to start a post-purchase survey from scratch.

You can use the Add questions button to start selecting from Pathlight's list of question types. In this example, we will add a multi-choice question.

Once you've added it you will see a page like below showing a starting empty preview on the right and the menu in which we will customize the question on the left.

You can start adding the question, writing it in the placeholder Question, and also add a short description, which will show right under the question. To add an answer, use the Add options button, which is in the same left-hand menu, right under Description.

You will be able to see all the elements you add on the left-hand side menu in the Preview on the right.

For answers/options you can add an image using the icon on the right of each answer input. You can click on the image icon to add an image to that answer and you can do that for 1 or all of the answer options.

You can remove the image by clicking again on the image icon, and from the pop-up that opens, you can choose to remove the image.

Under the Add option button, you can see the Multi-choice logic button. This helps you create rules for different combinations of answers your survey takers may select and redirect them to a different next step based on their selection.

You can now set-up your first rule.

The first thing to select is the rule's premise. This will start the rule's sentence saying that if the answers selected are exactly all, none of, all of + potentially others, some of or some of + potentially others we will choose a custom action next.

Let's say we choose some meaning that if the answers are some of the ones we will select next from the Options drop-down, we can implement a specific action.

Now that we selected 3 answers as well, we will dictate what to do next by using the drop-down that starts with "then". As with other logic branches in the survey, this can dictate to which question to go next, end the quiz, or go to the next default question. Next, clicking Update logic will save this rule.

You can add any new rule after this one and remember to always click Update Logic after setting a new rule.

Now we can move to the Advanced settings, which you can access by clicking the Show advanced settings link.

Under advanced settings you can first choose a display style between Loose and Tight which virtually means a difference between having answers in a card or packed closer together with no border.

The 2nd option is to include an other option. This means that your question can have at the end an answer option saying Other and for it you have a few extra customizations.

You can write any label instead of just "Other" and when this is selected it shows an input line where you can write a placeholder text to make it clear for customers that they can input their answer there.

You can also choose to make this option required by checking the option Other option is required.

As you would for any other answer and mentioned above, you also have the logic tree option that, when this Other answer is selected, go to either the next question by default, any other question in the survey, or ends the survey.

Randomize options is a great feature that will randomize the order of the answer for each new session to avoid having your data influenced by a bias coming from people tending to select mostly the first answer.

The next 2 options are just as they say: one being that an answer to this question is required, otherwise they can't move forward in the survey. Only display once per customer represents the option to only show this once per customer to avoid showing the same survey questions to repeat customers every time they make a purchase.

The number of columns option will show the answers in the number of columns you select.

The "Next action" is part of the logic tree of the survey in which you can choose where to go next after an answer to this question is provided. You can choose to go by default to the next question, to choose any other question from the suvey or end the survey.

You can also update the Submit button text and choose the style of the button and alignment. Below we've selected the button to fit just the text it contains and align it centrally. The Default value you see under the button label can be either the built-in Pathlight text we show, or you can customize it globally in the survey in Settings. You can check this article on the global setup for Settings to learn more about global set elements.

The last 2 options give you the option to either Tag customers or Tag orders. This means that when enabled, a tag will be added to the order in Shopify with the answer the survey taker has selected. You can select for each of them a specific prefix to identify the tags more easily.